It’s in the Blood
Demand for gin is on a high, with distillers fuelling that demand with a constant stream of new flavours and innovative serves. In the thick of this activity is one of the most famous names in gin – Beefeater – and its brand new Blood Orange variant is bound to be a hit. Created by distilling a Beefeater Dry Gin base to which sweetened natural blood orange flavours are added, the gin has a prominent blood orange fruit aroma and an aftertaste that is discernibly juniper. Even better, Beefeater Blood Orange keeps its strong orange hue when mixed with tonic a signature serve that’s bound to create consumer interest.