Let’s be Honest!
Coca-Cola European Partners has expanded its Honest portfolio with a new, organic still lemonade range. The Honest Lemonade range has two flavour variants, pink lemonade and original lemonade. Made with 12% real fruit juice, the drink is inspired by homemade recipes and combines organic lemons, lemon blossom and sugar cane, with added raspberry juice in the pink lemonade. The variants are free from artificial sweeteners and additives and will be available in a 330ml glass bottle; the preferred format for consumers. The launch and the wider Honest portfolio is being backed by a £3million marketing campaign.