Schwartz September 2019

On Fire!

McCoy’s are turning up the heat in the snacking category, with the launch of new McCoy’s Fiery Steak. The number one ridged crisp is combining two of the most popular flavour territories: meat and spice, appealing to a broad range of consumers who are increasingly looking to try new flavours. The Fiery Steak launch is being supported by an exciting on-pack opportunity to win thousands 1000’s of Great Taste Experiences, which is bound to create even more demand for this fiery offering.

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