Say Yes to YES!
Nestlé Confectionery has launched YES! – a range of healthy snack bars in a variety of adventurous ingredient combinations including Delicious Beetroot & Apple; Lively Lemon, Quinoa & Chilli; Tempting Dark Chocolate, Sea Salt & Almond; Sumptuous Cranberry & Dark Chocolate and finally, Delightful Coffee, Dark Chocolate & Cherry. Benefiting from distinctive positioning versus the competition, YES! bars are perfect for consumers who are searching for healthier options, without wanting to compromise on taste. The nut bars are a source of protein and contain 5g of sugar while the fruit and vegetable bars have no added sugar and count as one of your five a day. All bars are gluten free and suitable for vegetarians – and the two fruit and vegetable bars are vegan friendly too. The launch of YES! will benefit from £3.5m of consumer and shopper marketing activity over coming months – further driving demand.