premier-mcdougal 5/2/20

Straight from the Bottle!

For over a decade it has been fashionable for drinkers to order cider over ice. Now, Heineken – in collaboration with Bulmers – wants to change all that with the launch of two new Orchard Pioneers ciders that are designed to be drunk straight from the bottle. The two variants have very different
tastes, the Green Apple Cider has a crunchy sweetness and the Red Apple a bitter sweetness. Both are made from Hertfordshire apples, 5% ABV and come in contemporary design 330ml bottles that are easy to stock in the fridge and drink from. These are a great ‘easy serve’ option for customers looking for something new.

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