Kikkoman masters 20

Tangy Tango

The top selling Tango range now has three new sugar-free flavours as well as a packaging redesign and a £2.2m marketing investment that will see the brand back on TV for the first time in four years. The new flavours are tropical, strawberry and watermelon and orange. All flavours appeal to Tango’s army of 16-24 year old followers who appreciate Tango’s British personality and the brand’s irreverent humour. The fact that, according to Nielsen, this same demographic is the fastest growing purchasers of low and no sugar carbonated drinks should help ensure success. Available in 330ml cans and 500ml and 2l plastic bottles.

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