premier-mcdougal 5/2/20

Taste of the Caribbean

The spiced rum category is seeing 13% MAT growth in the on trade (Nielsen data w/e 1/12/18) with consumers demanding new and exciting flavours across the board. Red Leg Caramelised Pineapple is therefore perfectly placed to take advantage of that demand. Distilled in the Caribbean, Red Leg is infused with ginger, vanilla and caramelised pineapple. The result is a smooth tasting, naturally flavoured rum with an ABV of 37.5% that’s perfect with tonic, and even better in a Daiquiri. On trade support for Red Leg Caramelised Pineapple will include branded drinking ‘drums’, pop-up rum shacks for in-venue events, social media and PR and training, tasting and cocktail classes.

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