premier-mcdougal 5/2/20

Zero Alcohol

Thanks to Heineken innovation, operators can now serve draught alcohol free beer without the need for a cellar and traditional equipment. All that’s required is a countertop and a plug socket – it’s that simple! Previously only available in bottled format, Heineken 0.0 can now be offered on tap thanks to the company’s Blade beer system. With an A4 footprint, this self contained unit is easy to set up and maintain and allows operators to satisfy the increasing demand from drinkers for low and no alcohol beers. Successfully trialled across 60 outlets where Heineken 0.0 saw a sales uplift of 20 pints per week, Blade is now being rolled out across the UK. Talk to your beer supplier now!

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