Schwartz September 2019

Winter Warmers

A steaming hot drink on a cold, frosty day is one of life’s luxuries. It warms the hands, and the soul! However, making your tea terrific, your coffee captivating, and your hot chocolate heaven sent will not only impress customers, but allow you to upsell. Take Stock shares some inspiration to help you make your winter drinks menu creative and memorable…

Hot stuff

Hot chocolate is a customer winner. However, alongside the traditional cup why not shake up your usual offering?

What to serve
• Adding peppermint or salted caramel helps give ordinary hot chocolate an extra kick.
• Topping with marshmallows, crushed hazelnuts, hazelnut spread or chocolate chips will help attract more sales and allow you to charge a premium price.
• Serving a white hot chocolate is a nice twist on tradition and it looks so pretty!
• Add a sweet treat to the mix – Oreo and popcorn are just two popular sides that will help pull in sales and allow you to charge a premium.

Cosy coffees

There are four times as many coffee shops on UK high streets than there were at the turn of the century* so it’s vital that you get your offering right. According to research from Allegra, latte is the most popular order, followed by cappuccino, Americano, the flat white and finally filter. Real negatives for customers are weak taste, lack of choice and coffee served too cold. Make sure you bear this in mind when serving a higher turnover of customers this Christmas. And why not spice up your coffee serves with a blend of seasonal treats?

What to serve
• Transform a flat white by adding cinnamon and cardamom.
• Why not offer a gingerbread or toffee nut latte?
• A nutmeg and orange flavoured coffee works well as an after-dinner drink or a mid-morning pick-me-up.

Top teas

With over 165 million cups of tea drunk each day in the UK, it’s clear everyone loves a cuppa and with the spend per cup increasing and the consumption of wellness teas on the rise**, tea is back at the top. The reality of tea is changing with real dynamism and speciality teas playing a massive part. So, alongside your usual popular brews like English Breakfast and Earl Grey have some festive flavours too.

What to serve
• Give green tea a festive twist with traditional mulling spices, a bay leaf, cranberry sauce and mixed berries.
• Twinings London Chai transforms a black tea stage with spicy cinnamon and fragrant cardamom and a sweet rooibos encore.
• Spiced Christmas Tisane and the black tea Spiced Christmas Tea are two popular teas served at the famous Bettys Café Tea Rooms.

A quick brew

Taylors of Harrogate has launched its award-winning coffee bags perfect for operators looking for convenient, fuss-free quality coffee to serve during the busy festive season. With time at the essence – customers wanting a quick coffee fix and operators serving a high customer turnover – Taylors coffee bags deliver all of the flavour of roast and ground coffee but they work just like a tea bag, brewing in just two minutes. The perfect solution this Christmas!

Drinks to go!

Make your drinks to go not just festive but environmentally friendly too! Vegware’s new polar bear Christmas jumper cups are eco-friendly double wall hot cups made from sustainably-sourced board and a plant-based lining. Fun, festive and environmentally friendly, they mean everyone can be merry this Christmas.

Why not put a twist on the traditional eggnog and make a gingerbread one? Non-alcoholic, so suitable for children or those not wanting to drink, it’s made with fresh ginger, cinnamon, cloves and spices.

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